At present, the tourism sector of Can Tho city focus on improving the quality, efficiency, and professionalism in promotional and advertising activities, gradually building and developing the Can Tho tourism brand. Nguyen Hoang On, Director of the Tourism Development Center of Can Tho city, said: “We aim to innovate advertising methods associated with information technology applications to increase popularity among communities, localities, and tourist markets. Promotion and advertising activities ensure quality, consistency in content as well as richness and modernity in form of expression. We will step by step attract tourists from time to time, in accordance with the conditions and context and ensure the roadmap in the city's tourism development strategy”. Benefiting from the tourism promotion campaign, tourism businesses can approach a wide range of customers and partners; thereby linking, cooperating, expanding markets, as well as introducing products and services to domestic and international tourists. Currently, the city's tourism sector has set out a plan to promote tourism in Can Tho city until the end of 2022 and orientation to 2023.

The plan closely follows the content of the Resolutions on tourism development of the Central Government and Can Tho City; Tourism development programs and strategies; at the same time, Can Tho synchronously implement solutions for tourism development of the city. Accordingly, by the end of 2022, the tourism sector of Can Tho city focuses on stimulating tourism demand and recovery; accelerating the implementation of digital transformation, increasing the application of information technology in the field of tourism; effectively exploiting and developing the domestic tourist market, especially those from the North, the Central region and the Central Highlands, markets with direct flights to Can Tho city, the internal market of the Mekong Delta, the Southeast region, etc. Mr. Truong Van Vinh, Director of IDO Travel and Events Co., Ltd, said: “Can Tho has an international airport which is an advantage compared to other provinces and cities in the region. Therefore, travel agencies will take advantage of this to build tours and aim at key markets with flight connections to Can Tho city”. In the coming time, the local authorities plan to expand the number of markets with direct flights to Can Tho city, such as Thanh Hoa, Hanoi, Thailand...

Expanding the air tourism market is one of the solutions that Can Tho's tourism industry is focusing on. On May 6th, the Ministry of Transport sent an official dispatch to relevant units to increase the operation of domestic and international flights to Can Tho International Airport. In specific, the Civil Aviation Authority of Vietnam is required to order airlines to continue to monitor and research the market to open new international/domestic routes to/from Can Tho International Airport; effectively implement the aviation-tourism connection in the Mekong Delta region; study and develop a project to increase the use of flights to/from Can Tho International Airport. Vietnam Air Service Company will soon research and bring Can Tho International Airport to 24/7 operation so that it can receive international flights at night. Based on this, Can Tho's tourism industry also has guidelines for the main international tourism markets in 2023: Japan, Korea, Australia, Germany, etc.

By the end of 2022, in Can Tho city, many events and festivals will take place such as Tan Loc Fruit Garden Tourism Festival (June), Cai Rang Floating Market Cultural Tourism Festival (July), Ecotourism in Phong Dien District (September), Tourism Festival - Ninh Kieu Lantern Night (November),... creating the conditions for localities to promote tourism products and connect businesses with the tourism market. Mr. Nguyen Hoang On, Director of Can Tho Tourism Development Center, added, “After a long break, this year Can Tho city will hold the Can Tho International Tourism Fair - VITM Can Tho 2022, scheduled for December. The event is expected to bring opportunities to promote tourism and expand the tourist market of Can Tho in particular and the Mekong Delta in general”. Can Tho also promotes the application of digital technology in tourism development to enhance the visitor's experience. Currently, the city's tourism industry is building an automatic storytelling function on the platform of mobile apps, e-books featuring cuisine, cultural and historical relics. On the other hand, Can Tho also surveys and builds tourism models: community tourism, night tourism, agricultural tourism, culinary tourism... gradually renewing products and services, contributing to the development of a diversified product system in the activities of promotion and tourist promotion of the city. The image of Can Tho tourism is also gradually being renewed through the contests of beautiful photos of Can Tho tourism, and stories of Can Tho tourism.

Can Tho tourism promotion activities are strengthened and renewed in various forms through many channels and methods in order to reach visitors quickly and efficiently, contributing to the revitalization of Can Tho tourism, its recovery as well as its development.