Since 2018, Can Tho city has implemented the OCOP program. Currently, Can Tho has 41 products that meet OCOP standards (25 4-star products and 16 3-star products). They are typical of production facilities, businesses, households, and cooperatives. Many OCOP products of Can Tho City have been gradually asserting their brands in the market, making an impression on consumers such as fish sauce from pangasius, Sau Tia water apple wine, Duc Hung purple rice, Phuc Dan rice noodle, Long Giang custard-apple tea, dried fish and rice paper, traditional cake... have contributed to promoting many places in Can Tho to tourists.

Can Tho city continues to develop local products with high quality and bring them to participate in the OCOP program, thus improving product value and income for the locals. In particular, the city is advocating combining regional-specific OCOP products with effectively exploiting the inherent potentials of the Agriculture and Tourism industry. As a result, this contributes to increasing production, improving income and quality of life of local people as well as promoting the rural agro-economy and sustainable tourism.

Accordingly, the Department of Culture, Sports and Tourism of Can Tho city will support organizations and groups to research, develop, and promote products and services associated with rural tourism; guiding localities and OCOP creators to build stories of OCOP products; expanding and connecting circuits with centers and regions producing OCOP products. Furthermore, the Department of Culture, Sports and Tourism of Can Tho city will coordinate with departments, agencies and People's Committees in districts to promote propaganda and encourage travel agencies as well as businesses to promote and introduce OCOP products to tourists and customers.

For many years, Can Tho city has always been introduced and promoted OCOP products in key tourism provinces and cities, or tourism fairs. In fact, Can Tho's tourism booths often attract a large number of tourists and shoppers.